Friday, April 15, 2011

Leoni Navigates Web With Los Americans





Award-winning writer/producer/director Dennis Leoni is set to launch his new web series, Los Americans on May 26, 2011 on www.pic.tv. Read more details on Los Americans in Latin Heat Online (http://www.latinheat.com) and search for “Dennis Leoni Takes on the Web with Los Americans.”

Those of you familiar with Leoni know that his hit series Resurrection Blvd. which premiered on Showtime in 2000, went on to become become the longest running Latino themed dramatic series in the history of American television. Now he brings us the dramatic web series, Los Americans.
Esai Morales

Los Americans has a cast of exceptional actors who have worked for years in television and film. Los Americans is about the Valenzuela family and it stars: Esai Morales (Caprica, Jerico), Raymond Cruz (The Closer, Breaking Bad), Lupe Ontiveros (Southland, Family Guy), and Yvonne de la Rosa (How I Met Your Mother, CSI: Miami).
Raymond Cruz

Lupe Ontiveros


We caught up with the über producer recently and asked him about the future of Internet program and how this new venture came to fruition.

Q:  How different is it to develop a web series versus a TV/cable show?
Dennis Leoni:  The difference is financial. Because the budgets on a web series are so much smaller, it reduces the scope—locations, props, and of course, there can be limitations in attracting high-priced talent, unless the writer/director/producer has personal connections to the actors and the script is very attractive. Production values can suffer, so you have to be more creative. It’s also difficult to condense and tell an entire story in 5-10-15 minutes…particularly for a one-hour drama writer like me.

Robert Townsend
Q:  You’re collaborating with Robert Townsend, how did this partnership happen?
DL:  I’ve known Robert for years from our association with The Summit, which is a conference for people of color in the entertainment business that was created by The Black Filmmakers Foundation.  Robert has always been a big fan of Resurrection Blvd. and when One Economy decided they wanted a Latino web series, Robert thought that I would be the best person to create one for them.

Q:  What is the difference between the Los Americans Valenzuela family from that of the Santiago’s on Resurrection Blvd.?
DL:  The Los Americans family and the Resurrection Blvd. family are both modern and fairly well assimilated into U.S. culture, but the family on Los Americans is much more affluent and separated from the Spanish language and the Latino culture than the Resurrection Blvd. family.

Q:  How would you like to see Los Americans marketed to mainstream audiences?
DL:  As a family dealing with problems, the way any family would here in the U.S. they just happen to have a few other unique problems that have been created because of cultural issues.  I do know that the marketing plan includes the mainstream media with television ads; promotion through various organizations, Latino and otherwise; the internet; word of mouth; any and every which way we can grab attention.

Q: Web series are still new to the broadcasting scene, what’s the plan on monetizing? Media sponsors?
DL:  I’m not absolutely certain of the entire marketing and monetizing strategy, but I know that sale to a network is an option that is being explored as well as DVD sales.  Media sponsors would definitely be welcome.

Q.  Who’s handling distribution?
DL: One Economy Corporation and Townsend Entertainment are in charge of distribution with www.pic.tv being the Internet channel outlet.

Q: Is there a life for programming on the Internet? If yes, why?
DL: Of course there is life for programming on the Internet.  In fact, it is the future.  Some day your television and computer will be the same device, and people will download and watch TV and films.

Q:  On the best case scenario, what is it you wish for Los Americans?
DL: That a network sees the value of having a Latino family drama on the air and picks us up for broadcast so that millions of people everywhere, Latino and otherwise, can see a show about what real life is like for assimilated Latinos here in the U.S.

Los Americans premieres on http://www.pic.tv (Public Internet Channel), a division of One Economy, May 26, 2011.


Latinowood/Los Americans © 2011

Thursday, April 14, 2011

The Making of Firehouse


Pedro Antonio Garcia’s new play, Firehouse, tells a story based on a real-life incident about the honor and loyalty clash with ‘doing the right thing’ in a South Bronx firehouse. I urge you to read the article I wrote for Latin Heat Online (www.latinheat.com), titled: Garcia’s Firehouse at Whitefire Theatre Ignites Vitriolic Debate. Firehouse is playing on Fridays only at 8:00 P.M. through the end of May 2011 at the Whitefire Theatre in Sherman Oaks, CA. Contact info listed below.

Enjoy the interview and I hope it inspires you to go see this amazing play. Find out why Robert “Bobby” Moresco, Oscar-winning co-writer of the movie Crash, is also a Consulting Producer of Firehouse.

PEDRO ANTONIO GARCIA, PLAYWRIGHT
The acclaimed playwright and criminal defense attorney opens up about the making of Firehouse
See clip on interview: http://www.youtube.com/watch?v=XYj2dJRmFPo


Q: Firehouse is an intense story about controversial social issues that continue to plague society. What was the pivotal motivation that inspired you to write a story about a South Bronx firehouse?
A:  The inspiration always was the Amadou Diallo shooting, where an African street salesman was shot 41 times by four New York City Police Officers on February 4¸1999 in the South Bronx. I am a criminal defense attorney in NYC, and at that time I was representing – among others - African streets salesmen accused of selling without a license.
  
Q: What obstacle did you find difficult to overcome in telling this story?
 A:  As all writers, we struggle with exploring the deeper issues lying in the recesses of our minds. This started as an exploration of the Amadou Diallo issue and racism, but at its core, it became an excavation of my childhood growing up in the South Bronx and the effects of poverty and abandonment in the ghettos.

Q:  Have you gotten any negative reaction to Firehouse?
 A: No.  In fact, we have had audience members who have come to see the show four times already, and others who recommend the show.

Q: Obviously, the seed for Firehouse was on your mind for a long time, seeing your finished product, has it been a cathartic release for you?
 A: Yes. The story still affects me, to my core, and it affects the audience and the cast. I am still tweaking the play, digging deeper, wondering why it affects me so. Every Friday night is a cathartic release for me.

Q:  How do you think your South Bronx community will react to Firehouse? Are you hopeful it will provide some type of healing or closure to the unjust Amadou Diallo tragedy?
A:  The community will respond enthusiastically to it, as they are familiar with the tragedy they experience daily. I hope the play will expose their lives to others, so they are never neglected. 

Q: Prior to the Diallo incident, did you have a particular interest in the happenings of your community or were you as involved as you are now? OR how did the Diallo incident change you?
 A: I’ve been a civil rights activist attorney in the South Bronx for 25 years, representing the indigent in every type of case.  The Diallo incident is a typical scenario I’ve witnessed all my life.  

Q:  Do you think the message will educate police personnel who find themselves for what ever reason turning to a new career that you don’t just train to be a firefighter on a whim because it is a job with health benefits?
 A:  No. Firefighters generally become firefighters because someone in their family was one, usually the father. In NYC, 94 percent of the firefighters are Anglo-Americans.

Q:  Do you think there is a subtle message for rogue police personnel wanting to seek out a career with the fire department, that they don’t just pass training, they also have to be willing to become a respected and trusted member of the community? Is there a community vigilance message here?
 A: No. My message is to not discriminate, to help, to save, to do your duty, and to truly love.

Q:  How have police personnel who have seen the play responded?
 A: Police personnel have loved the play. It’s more about fear, and the unknown, sometimes embodied in racism.

Q: You mentioned that a couple of firefighters who recently lost one of their brothers in a Los Angeles fire had come to see the show. What was their reaction and comments?
 A: Firefighters from Los Angeles Fire Station 61 were the second response unit at the fire that killed firefighter Greg Allen. These firefighters were so moved by the play that they came a second time, brought more firefighters to see the show, and gave the cast and crew T-shirts.
   
Q: As far as audience understanding, what is your hope they get out of it?
 A:  I want the audience to be moved, to ask questions about their lives and what’s important, to search for the truth.
Jossara Jinaro
Kamar de los Reyes

JOSSARA JINARO “Aida Rojas”
This outstanding actress opens up about working in with the boys and her role as an idealistic attorney defending the underserved and indigents

Q: As the only female in an otherwise all-male production, what was the hardest challenge you had to overcome to hold your own among them?
 A:  The minute the cast read the script, I knew I was in good company. Surrounded by a group of crazy-talented artists, I had to step it up. So I held my own, became one of the boys and earned their respect. 

Q: How does it make you feel, as a Latina, portraying a character that represents an entire community?  How did you research your character?
 A:  I found Aida's plight to be very personal to me. I feel it is extremely important to support other people in any way I can. I've always been very passionate about giving my time and effort to causes and of course to my Latino community. Emotionally, I understood the journey very well.  

Then of course there was her occupation of being a lawyer who serves her own community. Our playwright Pedro Antonio Garcia is an attorney and he created Aida with a specific fellow-attorney in mind. I vigorously watched video of her and read everything I could on the Internet. I also shadowed a community lawyer here in Los Angeles who had turned her life around after being a gang member in her youth. I didn't just want to play an idea of a lawyer, I wanted to embody the reason she became a lawyer.

Q: What was the hardest challenge you’ve had to overcome in portraying your character?
 A: Aida is not only the sole representative of an entire outraged community, but also a woman deeply in love with a man she thinks is a devoted compatriot. The circumstance of this story put this man on the fence and shakes her world. I had to find a way to walk a very thin line between passionate righteous strength and the vulnerability of being betrayed by the person I love the most.

Gerald Downey, Elvis Nolasco, Kamar de los Reyes
Jon Southwell, Jossara Jinaro, Bryan Rasmussen, Ed Morrone
FIREHOUSE ACTORS Q&A

ELVIS NOLASCO “Pito”
 Actor shares insight on his poignant portrayal as a crack-addict with a moral conscience and code of ethics. He’s also the half-brother to one of the firemen caught in drama

Q: How did you prepare for your difficult role?
 A: I go through a very intense preparation for every character I play. I do a series of character exercises, like a private moment with the character, finding the unfulfilled need of a character, adapt an animal and use it as a sensory for mannerisms and personality. I've learned throughout this process to find something that puts a motor in my soul before stepping out into the stage. And, lastly, HAVE FUN and give the audience what they came for.
Elvis Nolasco & Kamar de los Reyes












Q: What in your background helped you with this character?
 A:  I try to utilize any real experiences I might have had with loss. In this case “Pito,” he has lost a lot…his person to his addiction, or he has never recovered from the tragic death of his father. And, there is his love and support from his brother “Roberto ‘Perry’ Miranda. Having lost family and friends as a result of natural causes, sickness or addition, tapping into the grief factor is not hard for me. I draw from my own losses.  
See clip on actors: http://www.youtube.com/watch?v=1QTWxQ7dEw8

GERALD DOWNEY “Brian Boyle”
Actor talks about his characterization of the fearful and polarized former cop turned rookie firefighter

Q: How did you prepare for your difficult role?
 A:  Most of the preparation was in learning the thought process that this character goes through throughout the play. I am normally cast as ‘the nice guy’ or ‘dad,’ or in more comedic roles. In the beginning I worried that I wouldn’t be able to pull off the role of a cop.  A cop who has been through the stress, the anxiety, the trial, and the daily horrors that he must’ve seen.  So, much of the preparation was researching the stresses of a police officer.  At one time, not too long ago, I wanted to stop acting and apply for the police academy.  After spending some time with this idea and doing some research, I remember reading a quote from an officer. He said, (paraphrasing), “after years on the job, I’ve learn to really distrust people. The things I see people do to each other have made me made dislike humans.”   That really stuck with me.  

Anyway, I’ve also been reading Blue Blood by Edward Conlon, and, to be honest, started watching the show Southland on TNT. Most of the characters are not that likeable, but I still feel for them. That was the biggest hurdle for me. I had to really like my character.  I had to go back and recreate in my mind what led him to do what he did. And, to where he feels justified. I really had to make it to where I really 100%, believe my character is justified and correct in what he did, what he does, and how he reacts throughout the play.  It’s kind of scary that I’m now to a point where I can actually argue and believe my characters actions and reactions.

Q: What in your background helped you with this character?
 A: NOTHING!  Thank goodness! Ha! I come from a very “live and let live” family.
 However, I was brought up in the Mid-west and there were a few small-minded passionate people who were racist. I could tell, even then, that it was based on fear and their ignorance.

Q: Because of the intensity of the subject matter, did you, the Anglo actor, ever start to feel the sting of being thought of as racist? At any point, did the character get to you personally?
 A: I believe everyone is a little bit racist or has been at one time or another. If they truly are honest with themselves, I believe we have all made some racist reactions or assumptions…sad but true.  To answer your question, no, throughout the rehearsing the play and performing I haven’t felt a sting of being thought of as a racist. Most of the reactions have been, “I really enjoyed hating you.” I take that as a compliment.  I feel flattered the audiences so far have understood my character’s struggle, and enjoyed my performance. They hate the character but loved my performance. I’ve done my job and told the story.

The only thing that has gotten to me is that I actually feel for this bastard now.  Part of me wants more scenes and flashbacks where I get to tell my side of the story. I mean, here’s an ex-cop who’s trying to start a new life, first day on the job he’s put in a situation where he has to make a split decision. He’s face with a life or death situation.  In my opinion, it had nothing to do with race; it had nothing to do with whether or not he made a conscious decision of who to save. He’s in doubt the whole time.


JON SOUTHWELL & ED MORRONE
Actors talk about the intensity of their roles

Q: Because of the intensity of the subject matter, did you, the Anglo actor, ever start to feel the sting of being thought of as racist? At any point, did the character get to you personally?

A: (Jon Southwell, “Breaker”) No. I've been extremely fortunate to be working with a cast, crew and writer that are not only consummate professionals who are truly gifted in their craft, but also caring, giving, deeply empathic individuals. They have each extended their hands and hearts to this project and to me as well. As much as I identify with most of my character's sensibilities (love, loyalty, and sacrifice), the portrayal of his lesser qualities (racism, homophobia, and hate) have been made possible by the support of my fellow cast members.

Q: How did you prepare for your difficult role?

A:  (Ed Morrone, “Valentino”) Preparing for the role was a matter of having Valentino approach each issue within the firehouse as if they were double-sided. No situation is just black or white, everything that Valentino heard from either side of the argument had to be questioned. This helped form this character into someone more than just a firefighter from the Bronx, but more as a modern-day thinker, who doesn’t take anything for granted.

Q: What in your background helped you with this character?

A: (Ed Morrone, “Valentino”) Being born and raised in New York, and also a witness to the tragedy of 9/11 and the after-effects it had on New York City, I tried to use those experiences to prepare for my character and do the best job I could possibly do.  But, you always feel like you need to work that much harder especially when it comes to a part of New York culture that is so important and has so much history. I hold these men in such high regard that I felt an obligation to go out there and to maintain a sense of integrity for the real people who go out and risk their lives everyday.


LAURA COKER, EXECUTIVE PRODUCER
Veteran producer talks about giving up vacations to nurture her theatrical passion
See producer's clip: http://www.youtube.com/watch?v=p6hcg1iHU84

Q: You're the executive producer, why would a person who usually produces musicals do a complete turnaround with Firehouse? How risky was this for you?
 A:  Although I have produced musicals previously, I come from a background of acting for over 25 years. Having worked in a variety of plays, I've learned to recognize and appreciate great writing and great talent. Producing gives me the ability to create in a way I could not as an actor. I may be limited as a performer, based on age, gender, etc. As a producer, I get to help put the pieces together to create something amazing.

I love when cast members get the recognition they deserve and move on to greater success. I have been blessed to work with actors who went on to Broadway, films, and television series. They keep in touch with me so I can follow their successes. I feel like a proud parent.

The only risk is monetary. I stick to small theatre. The amounts involved are similar to a really great vacation. You know you won't get your money back after a vacation, but you've had a great time, and have wonderful memories. Who knows, maybe one day people will be able to make money in theatre. 

Q: What was it that appealed to you most about the story?
A:  Sitting in on the auditions, many had stories about being touched by 9/11 personally, and spoke with such passion about firefighters. You couldn't help being moved. Firehouse story is about doing the right thing. With the world in such chaos, it's comforting to be reminded that there are those who are willing to "do the right thing" even when it's not the easy way.

Firehouse
A Laura Coker in association with the Whitefire Theatre presentation
Runs: Through early summer 2011
Plays: Fridays ONLY, at 8:00 P.M.
Whitefire Theatre, 13500 Ventura Blvd., Sherman Oaks, CA
Tickets: www.theatermania.com or call (323) 822-7898

“How could I not see patterns in our history?” And one of the biggest patterns I’ve noticed is that whenever there’s chaos, there’s ambiguity, and where there’s ambiguity, there’s fear. And fear gets manipulated.”Robert Redford in an interview about his new film, The Conspirator.

Latinowood/Making of Firehouse © 2011

Tuesday, January 18, 2011

Beverly Hilton Memories of Ricardo Montalban

A Bygone Era of LatinoWood

Watching the Golden Globe Awards on Sunday night was a bit boring for me until I noticed that it was taking place at the Beverly Hilton Hotel’s International Ballroom and a flood of memories poured in.

The Beverly Hilton was the venue where many of Ricardo Montalban’s Golden Eagle Awards took place. Nosotros, the non-profit organization that Montalban founded in 1970 hosted this annual event up until a few years ago. 

Ricardo Montalban
We lost Ricardo on January 14, 2009, and the memories of the Golden Eagle Awards are bittersweet because I had the honor and pleasure of working with him not only with the awards gala but also in 1999 during the acquisition of the historic Doolittle Theatre in Hollywood, which later became the Ricardo Montalban Theatre. I was the project manager during the acquisition period for which we can thank NCLR for helping to bring this tremendous project to fruition. Ricardo was deeply touched and humbled.

When I first started working at Univision/Univisa in mid-80’s, I was invited to attend a Nosotros meeting and there I met other Latinos working in Hollywood. Today, many of these professionals remain close friends. At Nosotros it wasn’t long before I got involved in helping with the Golden Eagle Awards. This show was different from the others because at the time, it was the only televised event that recognized and honored Latinos working in Hollywood.  I volunteered to help Loyda Ramos with the awards dinner/gala. Loyda is an actress and a couple of years later, she turned the reins of the gala over to me. I had the honor of working the craziness that comes with organizing a major sit-down televised awards dinner event.

As I watched the Golden Globes, I couldn’t help to check out the tables, floral arrangements, show theme, stage design and where celebrities were seated, one of the most important responsibilities of the event preparations and it is no easy feat. In fact, the seating arrangements are a big deal full of politics, emotions and if you get it wrong, the caca hits the fan and you had better duck! I mean you had divorced couples, now attending with new loves, aging beauties competing with younger glamorous starlets, suffice to say there is never a shortage of drama.

During my years as dinner coordinator, The Beverly Hilton was then owned by entertainer/businessman Merv Griffin and he always made the rounds during our set-up day and evening. Because of Merv, the Gabor sisters (Zsa Zsa and Eva) were almost always present, as were other legends like Cesar Romero, Eddie Albert, Robert Goulet, Casey Kasem (American Top 40 fame), Arlene Dahl (Lorenzo Lamas’ mom) among many others. Also, Ricardo’s closest friends were always on hand: Rita Moreno, Hector Elizondo, Luis Avalos, Vikki Carr, Edward James Olmos, Liz Torres, Andy Garcia, Robert Beltran and a whole bunch of others.  This is pre-Antonio Banderas, Salma Hayek, Eva Longoria era.

(L-R) Ruben Soto, Elia Esparza and friend
To really understand Latinos working in Hollywood is to know, respect and honor the hurdles that were overcome by legends like Ricardo Montalban. No matter the controversy and politics of organizations, it was worth all the sweat and tears required to produce The Golden Eagle Awards. Later in more recent years, the National Council of La Raza produced The Alma Awards, which was also hosted and co-produced by Eva Longoria. Hopefully, this show will make the rounds again soon. Still, the original was Ricardo Montalban’s Golden Eagle Awards, and watching the Golden Globe Awards I couldn’t help recalling little things like me tapping on Ricardo’s shoulder to whisper that he was up soon. Or to review a speech or comments I had drafted for him. He never failed with his appreciation and gratitude of everyone who contributed to his organization and show.

Raquela Mejia
There was one year (sometime in the 90’s) when I wasn’t working the Golden Eagle Awards and I attended as a guest with my dear friends, Raquela and Wayne Mejia. Raquela prior to her marriage had been a professional back-up singer who traveled with Julio Iglesias and sang with many international performers. Wayne was and is a business manager to many Hollywood A-listers. Sitting at our table was a young Eva Longoria who at the time was still trying to break into the industry. Raquela was really excited because her good friend Jose Feliciano was being presented an award and performing. When the show ended, I accompanied her to the backstage area.

Nosotros had reorganized and working the gig was a bunch of really young interns who didn’t know who we were. It didn’t matter how much we pleaded nor name-dropped, the kids had strict orders that no one had backstage access. Raquela wasn’t about to let some greenhorn kids keep her out. She pulled me along as we made our way to the opposite side of the stage. The curtains had come down but not all the way to the floor. There was a one-foot gap. Raquela noticed no security blocking this stage entrance and because the lights were still lit on stage, she convinced me to get on all fours and the two of us crawled, inching our way across the very long stage.   

Meanwhile, Wayne was wondering where the heck we were until he saw movement under the stage curtain and was mortified when he realized that those hands, knees and feet belonged to his wife and that crazy friend of hers (me). Lucy and Ethel, we were, we are! I still can’t believe I let Raquela talk me into this caper.

When we finally reached our destination, we quickly sprung up, composed ourselves and made a beeline toward Jose Feliciano. He recognized Raquela immediately. 

Jose Feliciano
“¡Raquelita! ¿Eres tu?” 
Yes, we know, Jose is blind but Raquela always smelled like her signature perfume, “Paris,” and because Mr. Feliciano’s smell sense was in top form, he knew instantly she was standing right next to him! We had such a great time.

There are so many memories of our journey with Ricardo Montalban, The Golden Eagle Awards, and the acquisition of the historic theatre. I’ll write more about it at another time. Join me in celebrating his life, career and legacy. 

So now you know what I was thinking about as I halfheartedly watched the Golden Globe Awards at the fabulous Beverly Hilton Hotel!

Que Dios te bendiga, Ricardo. Siempre en nuestros corazones.

Tuesday, December 14, 2010

‘Tis the season, Yet Networks Still Scrooged Latinos

Network Grades & Politics and Working in Baton Rouge, Louisiana


The recent release of the annual Television Network Report Cards by the National Latino Media Council (NLMC) reflect a decline in Latino diversity at the for major television networks (ABC, NBC CBS and FOX), and report summarizes progress and shortfalls of the networks’ diversity efforts during the ’09-’10 TV season.

That’s right, the networks got a big fat “F.”

Yeah, well most Latinos already know this and if Latinos are the only ones reading and validating these reports, well it’s like preaching to the choir, and I’m kind of sick of it already. Actually, I shouldn’t say that because I did find feedback comments very telling and amusing. I believe that within these comments is where the pulse of the real problem is. A sampling:

“It was a worse year for African Americans and Whites on Telemundo, Azteca and Univision.”

 These of course are the Spanish-language networks. However over 60% of the U.S. Latino population watch English-language channels, and yes, Virginia, Latinos do speak English. For some it’s the only language they speak. Not all are bilingual or only Spanish-speaking. Shocker!

Another comment:
“You have Sofia Vergara on Modern Family! It’s been a great year for Latinos!”

OK, Sofia has worked hard to earn her place on ABC’s Emmy-winning show. But there’s room for dozens of Sofia’s, Rico’s, etc. According to NHMC report, “ABC earned an overall grade of B- because it slipped in key areas. African Americans and Asian Pacific Americas posted impressive gains in most categories, but when it came to Latinos, the networks failed us.”  

This next comment made the most sense to me:  
“If Irish were part of mainstream America you’d have a point. Latinos are the largest minority and fastest growing demo in the US. They deserve to be fairly represented on major network television in front and behind the camera. As far as executives in the business it’s been much needed by all studios and agencies to hire Black, Asian, Latinos, etc. For all its liberal claims, Hollywood has failed in representing minorities.”

And, then there was this one:
“Problem is that the big Latino numbers don’t speak English, so they don’t see U.S. Networks, they can go to subtitled films, but TV is still difficult.”  Huh?

But the best response (which also came with a solution) to the networks diversity shortfalls is from Dennis Leoni, an award-winning executive producer, writer and director (Resurrection Blvd.):

“Latinos, those born here and those not, don't realize that the disparaging images of us that have dominated the U.S. television and motion picture landscape since the dawn of time are not only, in large part, responsible for how the greater U.S. population views us, but also how we view ourselves, particularly our children. It's why we still struggle with racism and negative stereotyping.

If Carlos Slim or any other wealthy Latino moguls want to start a media company, I would be more than happy to advise them or work with them to create something that progresses us. We shouldn't expect others to help us. We need to help each other and ourselves. If we don't, nothing will change.”

Well said, Dennis. I’m writing a letter to Mr. Slim. Seriously, I used to work for the Azcarraga’s a long time ago, I still remember a thing or two about how get through the myriad of “handlers” to reach a Mexican tycoon.

The Politics of Network TV and How it Affected NBC’s “Outlaw”
I have had so many inquiries as to why NBC cancelled the TV series “Outlaw” after only a handful of episode. “Outlaw” starred Jimmy Smits as Cyrus Garza, a Supreme Court Justice who abruptly resigns to defend the people who he believes have little to no chance at fair and balance representation in our current American justice system. The show tackled important social issues plaguing our society: Abortion and gay rights, immigration, racisms, you name it and it was covered. Well, for first and only 8 episodes aired that is.

The show had its problems but nothing that couldn’t be fixed. So why cancel this show, while other NBC shows with lower ratings survived? “It [Outlaw] didn’t connect with many viewers,” according to one NBC executive interviewed. Bah! Humbug! Baloney!

The In re: Tracy Viladin episode of “Outlaw” which aired on October 16, had the largest viewer audience the network has had in that time slot since June 26, 2010. So why did they cancel it?

Let’s dissect a bit: “Outlaw,” produced by Conaco for NBC, and Conaco, is Conan O’Brien’s production company. Connect the dots to the Jay Leno vs. Conan debacle. It was all a matter of which show had the least appeal to the network -- sheer network politics.

Do you [NBC] want to keep “Outlaw” when your relationship with Conan has soured or do you keep a high costing sci-fi/conspiracy thriller “The Event” created by Nick Wauters and executive produced by Steve Stark who have already given the network a six year hit with mystery/drama Medium)?

With ABC’s hit “Lost” gone and FOX’s 24 done, it didn’t matter that “Outlaw” could have eventually experienced the same success that “West Wing” had as I believe. NBC has a lot invested in “The Event” in spite of the lackluster ratings (Nielson reports indicate show placed 4th in primetime ratings, 2.0/5 vs. ABC’s first place 3.9/10).  With ratings continuing to erode, it is doubtful “The Event” will ever secure the audience it needs to succeed.

A parting thought with a ray of hope: Politics of the networks is what killed this promising primetime series, just like it cancelled the George Lopez Show. However, the George Lopez sitcom was eventually picked up in syndication and it became a major cable hit that is still on the air worldwide. Stay tuned for more “Outlaw.”


Enrique Castillo

The last episode of 'Outlaw' was a fine example of the Latino talent that will no longer have this show to showcase their work. In Re: Tony Mejia, Latinos included guest star Enrique Castillo as Tony Mejia, Marcelo Tubert and Alex Meneses as psychologists, Gary Cervantes as a judge, as well as Carlos Sanz and Toni Torres. You can watch all their performances


Mora and Montecon Working in Louisiana
Got a call from veteran actor Danny Mora from location in Baton Rouge, Louisiana filming “Dragon Eyes,” homage to Sergio Leone’s Fistful of Dollars starring marshal arts champion Cung Le and Peter aka Robocop Wellar.

Danny Mora
Danny called to tell me that there are more Latinos working in Louisiana than in L.A. “Thank God for red beans and rice,” Danny joked. Seriously, he’s having a blast, “it’s almost like I’m working for Leone in an old Hollywood Spaghetti western.”

Crystal Montecon
John Hyams is directing this action flick and Mora plays grandfather to actress Crystal Montecon (Harold & Kumar) who also co-stars in a principal role. Crystal is steadily gaining recognition with each of her outstanding performances. She reminds me of when Rosalyn Sanchez first hit pay dirt in Rush Hour 2 in 2001. Crystal Montecon is a ethereal beauty who can portray any role of any ethnicity. Listen up, Hollywood.

That’s the latest for Latinowood, stay tuned for my funny Christmas story that involves Jose Feliciano.


For more Latino celebrity and entertainment news check out Latinheat.com.



Wednesday, October 6, 2010

Gen Y Latinos: Bridging the Marketing Generation Gap


Recently, Los Angeles’ NBC Ch-4 News at 5PM aired a segment titled “Generation Gap” where reporter Mekahlo Medina gathered a group of young Los Angeles Latinos (ethnically mixed, 19-22 years) he referred to as “Generation Ñ,” to discuss nationality, identity, and culture, and what Hispanic Heritage Month meant to them. Responses included (paraphrasing here):

 “I don’t understand why there is a specific month honoring Hispanics”
“How do you define heritage, culture or identity?”
“Everyday we should embrace our heritage”
“I’m not Mexican”

I wondered, How or what is the most effective method or strategy to successfully tap into this powerful demographic when there appears to be such a huge disconnect with identity and culture?

According to the latest projections (based on solid data from the American Community Survey, the CDC, Homeland Security and Geoscape’s DataStream 2010 Series):

• 48.4 million Latinos in the U.S. in 2010
• 62 % of Latinos are under the age of 34
• 33% of Latinos will be under the age of 19
• By 2020, minorities are expected to account for 40% of the country
• 138.8 million projected Latinos in the U.S. in 2050

How do advertisers/Fortune 500 (America’s largest corporations), market to this segment of young Latinos, most born in the 1990’s?

In 1999, Latino youth (10-19 years) were recognized as Generation Ñ, a much coveted Hispanic market segment of the decade. Today, young Hispanics of this same age group are recognized as Generation Y (Gen Y), which USA Today recently described as “young, smart and brash.”  Still, the marketing disconnect, in my opinion if based on the six young Latinos featured on the NBC4 News segment, the disconnect comes from a lack of understanding the identity issues confronted by young Latinos of this age group mixed in with their acculturation into the American lifestyle.

Media, entertainment channels, music producers, and manufacturers of apparel, foods, beverages, and even cars target young Latinos, but how effective have they been? Do Spanish-language ads reach Gen Y Latinos? How passé is traditional Hispanic marketing?

All of NBC4
News Latinos interviewed are bilingual and live in Latino segregated communities within Los Angeles area. Advertising Age, the advertising trade, recently acknowledged this demographic shift in an interview with Jackie Hernandez, COO of Telemundo where she calls this shift the “New Now.” According to Hernandez, the most important thing for marketers is that “we can’t look at the past. We need to write the future now.

To shed light on this seemingly marketing disconnect, I turned to Gabriel Reyes, President of Reyes Entertainment and asked him about effective marketing campaign strategies that impact Gen Y Latinos and also their parents.

Elia Esparza: The TV news segment I mention above refers to the panelist of young Latinos as Generation Ñ, but even here there is a disconnect because they’re not Gen Ñ correct?  

Gabriel Reyes: Generation ñ is a term used to represent those of us who grew up with Spanish-only parents and were constantly pulled in the two different directions of our new American-ness and our parent’s Latino-ness.  Always straddling the two worlds of the permissive American culture with the traditional Hispanic culture. We all know that story and countless books have been written about it.

I call the group featured in the NBC4 news story Generation Y (Gen Y), just like their mainstream counterparts because, increasingly, they ARE the mainstream. They are the children of one or more generations of Latinos in America and they feel and are Americans first.

This is the product of the trend prognosticated in 2005 by the brilliant Latino author Guy Garcia in his book “The New Mainstream: How the Multicultural Consumer is Transforming American Business.”  His book is a great tool that helps us to understand the demographic shift, which has transformed America from a mostly-white Anglo-Saxon Protestant nation into a multi-cultural country where Hispanics are the fastest-growing and most visible “minority” group.  The prognostication of Latinos as the New American Mainstream has come to pass and Gen Y, is the most Hispanic new American generation in history.

Even more important are the current trends in U.S. birth rates.  For all intents and purposes, the traditional white, Anglo-Saxon Protestant two parent, two-child household of yesteryear has vanished.  White Americans are having fewer births, marrying into “minority” families and/or growing older, leaving a population vacuum that is rapidly being filled by minority groups like Asians and Blacks but most notably by Hispanic Americans, the youngest demographic, who are also having the most babies.  Hence, elementary schools and middle schools across America that are not already Latino-dominant, soon will be, making Latinos the majority of Gen Y, the youngest of all Americans and the target of every marketer across the land.

EE: Have young Latinos now fully assimilated? How do you market to them?

GR:  Yes and no.  Yes, they’ve accumulated and respond to mainstream messages but they are also finding a strong identity in their culture and many of them are re-interpreting their Latino culture in a new way. Thus, we see icons of Latin American culture like Frida Kahlo become symbols of cool, hip and trendy urbanites in the U.S.

Also, every new generation becomes less and less concerned with issues of race, ethnicity, gender, sexual preference and young Latinos are no different.  One can understand comments like “Why do we need to have a Hispanic Heritage Month?” That’s because young people feel on a visceral level that we are all the same and they grow impatient with labels and distinctions that separate us and make ethnic understanding and cooperation much more difficult.

As for marketing, the marketing trend since the 1990s has been “niche marketing” and more and more market segmentation. This trend is driven by self-conscious, inorganic attitudes of separation and solidified with facile labels like “Latino Pride” “Gay Pride” “Conservative” “Liberal.”

  However, more and more, people are slowly waking up to the limitations of those labels and are instead seeking to establish links with each other based on their American-ness and the commonalities of their human experience vs. their ethnic and/or cultural differences. Therefore, Aspirational marketing is really the key. If your message inspires a mostly urban, mostly multi-ethnic young demographic to unite under their unique “American-ness,” regardless of gender, color of skin, religion, language, sexual orientation, ethnicity, race, tribe, etc., then your message will resonate more strongly.  What’s more, Gen Y can smell self-conscious, smarmy messaging a mile away and they don’t buy the same old platitudes of old.

EE: You say “Hispanic marketing today is essentially just plain marketing,” yet some might interpret this as “assimilation peaked for Latinos,” therefore no need to specifically reach out to them, just catch them with the mainstream marketing, a common misconception.

GR:  By our sheer numbers, Hispanics are becoming the largest group, besides aging Anglos, to market to and so every marketing plan must necessarily include multicultural elements with a focus on the largest, youngest and fastest-growing group:  Hispanics.  Some might call this assimilation, but it’s more a 50-50 proposition:  Latinos assimilate as America becomes more Hispanic.

Additionally, U.S. Latinos are a dynamic, ever-changing population and the marketing model must change along with them. There are now many, many more Gen Y kids who are a product of inter-marriages between Latinos and whites as well as Latinos of different nationalities and ethnic backgrounds.  They, along with the kids of mixed Asian-White and Black-White marriages, are at the forefront of the drive to focus on our commonalities vs. our differences.

EE: Spanish-language TV stations are now embracing English subtitles on their programming especially for their telenovelas. Will it bring in the younger Latino viewership?

GR:  That’s one way of trying to bring in the English-dominant Latino demo but, ultimately, the quality of the telenovela will dictate its ratings.  If I were seriously trying to attract English-dominant viewers, I would start by launching a series of short-form novela web-isodes starring Gen Y characters.

Thank you, Gabriel Reyes, for sharing your expertise and insight. Also, Kudos to NBC4 News Reporter Mekahlo Medina for his outstanding coverage during Hispanic Heritage Month, check out the Latino panel we talked about at:

Generation Y—“despite their differences, they begin to celebrate a month that honors their culture, knowing that diversity is what makes their culture rich.”


Check out the Facebook info here on Gen Y - which is the biggest generation since the Baby Boomers


http://en-gb.facebook.com/note.php?note_id=481559568942

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Gabriel Reyes is President and Founder of Reyes Entertainment, the premiere entertainment, marketing agency in Hollywood with expertise in the bilingual Latino markets with offices in Los Angeles, New York and Austin, Texas. Reyes is considered one of the pioneers of Hispanic marketing in the Entertainment Industry and was featured in CNN’s “Latinos in America with Soledad O’Brien,” and was named one of “50 Most Powerful Latinos in Hollywood” by The Hollywood Reporter.  www.reyesentertainment.com